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You submit
Your Sizzle Snapshot or book work — your inventory, your receipts, your arena — plus the current versions of the assets you choose. Drafts are fine. "Nothing yet" is a workable answer.
The Personal Sizzle Audit is the step after the book: you send Erik your Sizzle File and the assets you actually use in the world — and he rewrites them himself, with the buyer's eyes he's spent 25 years selling with. Before/after, ready to paste.
Applications are reviewed personally. Erik takes a limited number of audits each month.
Most people can't see their own sizzle — it's too close. The audit is a second set of eyes: the eyes of the person across the desk, applied to your words before the real room ever sees them.
Your Sizzle Snapshot or book work — your inventory, your receipts, your arena — plus the current versions of the assets you choose. Drafts are fine. "Nothing yet" is a workable answer.
Every chosen asset, rewritten line by line from your receipts — what leads, what moves, what gets said the way a decision-maker needs to hear it. Truth only: if it isn't in your receipts, it doesn't go in.
One document: before/after for each asset, with a short note on what changed and why. Live within 5 business days of your materials arriving — plus one round of tweaks.
Seven assets on the menu — every one a rewrite Erik delivers personally. Choose the four your next 12 months actually depend on.
Your One Sentence, rewritten. The reputation line everything else hangs on — the sentence you want repeated when you're not in the room.
Two minutes, below. Your picks, your links, your goal.
Personally. If it's a fit, you get the payment link and a start date.
Only after acceptance. Then send any materials still missing.
Business days, from materials in hand. One revision round included.
Agencies charge more than this for a template. This is a working seller reading your actual material and rewriting it by hand.
$297
One flat fee. Paid only after your application is accepted.
Limited by design: every rewrite is Erik's own work, so only a small number of audits are taken on each month. When the month fills, applications wait for the next one.
Pick your four, drop your links, name the goal. If it's a fit, Erik replies personally with the payment link and your start date.
Applications are answered personally — if you're a fit, you'll get the payment link and a start date.
The audit is built from your Sizzle File — the inventory and receipts work. The free Self-Test gives Erik a starting Snapshot; the book gives the full file. If you've done neither, apply anyway and say so — Erik will tell you honestly whether there's enough to work with, before you pay anything.
Whatever you have: links to your profiles, the current text of your bio or résumé, drafts, half-finished versions. Rough is fine — rough is usually the problem the audit fixes. If an asset doesn't exist yet, say "nothing yet" and Erik builds it from your Sizzle File.
Five business days from the day your payment and materials are both in. You'll get a start date in your acceptance reply, so the clock is never a mystery.
Then he tells you at application — before money moves — and your assets stay as they are. The audit only runs when there's a real upgrade to make. Chapter 16 rules apply to the service too: framing, never fabricating.
Because every audit is done by hand, by Erik, and only a few fit in a month. The application protects both sides: you never pay for an audit that can't help you, and Erik never takes on material he can't genuinely improve.
Four assets, rewritten by the man who wrote the playbook — from your receipts, in your voice, aimed at your arena.
$297 — one flat fee, after acceptance
Apply for Your AuditDelivered within 5 business days · One Sentence included · One revision round