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A named profile
Not a score, and not a quiz label. A name for how you land — the kind of name people repeat about you.
10 questions. 3 minutes. Two layers: how you land, and what you need. Walk out with a named Sizzle Profile, your Framing Gap in plain words — and the three receipts you should lead with.
What you’ll hold at the end of the test
Most people lead with whatever is easiest to say about themselves, not what actually makes someone choose them — for a job, a date, a client, a room. This test flips the order. You supply the truth. The snapshot shows you what should lead.
Your skills, your history, your character, the work you’ve actually done. For most people reading this, the steak was never the problem.
Which true things you lead with, how you say them, and what proof sits right next to them. That’s what makes the right person stop, listen, and remember you accurately.
Not a score, and not a quiz label. A name for how you land — the kind of name people repeat about you.
Your surface in one layer, your engine in the other. Where they diverge, the Snapshot says what it’s costing — and names the one fix.
Ten honest receipts; you pick the three that are most true. Self-picked proof is the proof you’ll actually use — and it starts your Sizzle File.
Questions 1–5 read your surface: what people experience from you in a first meeting, a pitch, a room.
Questions 6–10 read your engine: what a room has to give back for your best work to show up at all.
Scoring compares the two layers. You get a named profile, the gap in plain words, your stress tell, your blind spot — and your first fix.
Every question is a choice between two true things. Pick the one that’s more true — rough and honest beats polished and vague, every time.
Sell Your SIZZLE — the ebook — carries the full Sizzle File system — the complete inventory, the receipts method, the framing lines — and turns it into finished assets: your bio, your profile, your pitch, your 30-second story. 122 pages, workbook format, 17 chapters plus an Interlude, a Bonus Chapter, and the Appendix instruments.
For life, for relationships, for work. Know your strengths, frame your best features and gains, and get the outcome you actually want. That’s this test, and the book.
Same idea at company altitude: a product or service is rarely the problem — the framing is. Erik’s company door is The Pressure Point Audit, a full audit of everywhere a business shows up and everywhere it leaks.
Companies: The Pressure Point Audit
Start with yourself here. The company version starts the same way: strengths, receipts, arena.
Two layers run every pitch you’ll ever make: how you land, and what you need back from the room. When they line up, you’re undeniable. When they don’t, that gap — not your steak — is what costs you.
Ten honest receipts. Pick the three that are most true — the ones you can point to today. These are the three you lead with; they’re the start of your Sizzle File, the system the book builds in Chapters 4 and 5.
Nothing is sent anywhere unless you submit the form below. Copy or download your Snapshot to keep your own copy.
The free test gave you the headline version. The book gives you the full system — and you finish it holding finished assets, not just ideas.
How this works: your name, email, your ten answers, and your profile go to Erik when you submit. Your Snapshot stays right above this box; hit Copy or Download up there to keep your own copy either way.
The step after the book is the Personal Sizzle Audit — you submit your Sizzle File and your current assets, and Erik personally rewrites any four: bio, LinkedIn, dating profile, résumé lead, your 30-second intro, your social profile, your introduction script. Your One Sentence is included. $297, by application — nobody pays before Erik accepts.
Sell The SIZZLE is the company door. The Pressure Point Audit applies this exact engine — how you land, what you need — to your whole digital footprint.